Hi there, folks. I figured I’d take you behind the scenes here at Pongo Hats. Today’s topic: making the logo. Let’s dive in.

Pongo Means Orangutan

If you missed the intro to Pongo, I explained that Pongo is a fancy name for an orangutan. So basically, this was my inspiration:

Well it’s pretty obvious why I chose the orangutan for my logo- THEY’RE PERFECT!

The colour choice was pretty easy- no need to turn an orangutan purple here. As for the image, here were some of the many options that my fantastic designer sent my way:

Orangutan Options

 

Wait, maybe I should include the whole body. Here came a few more options:

It’s hard to say why I made the choices that I did. I guess my inner orangutan led me to the right choice. The right choice of course, was two logos- one of the head, and one with the body. And here they are:

The Right Choice(s)

From a Concept to a Reality

From there I sent it in to my personal patchmaker, where these were created:

Not too shabby if you ask me. And now I get to walk around town wearing this bad boy:

The Final Product

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Here’s the link to get your own hat as you Embrace Your Primal Side!

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